Returns explainer: 30-second avatar clip, 484.8 credits
A 30 s Sume Avatar 1.0 returns explainer costs 484.8 credits at plus (16.16 per second), 364.2 at standard. Say only your real policy.
Sume Avatar 1.0
Sume Avatar 1.0 by API: reusable avatars, talking video from a script, multi-scene and two-speaker videos, previews, B-roll, and Face Swap (Beta).
Start with: Introducing Sume Avatar 1.0
Avatar spokesperson in front of your shop photo: scene type photo
Yes: Sume Avatar 1.0 takes scene.type photo with a public HTTPS image_url as the background reference, so a spokesperson can speak in front of your shop.
Avatar spokesperson for 40 stores: 30 s jobs and queue_full
A 30 s Sume Avatar 1.0 clip at plus is about 485 credits (16.16/s). Forty store versions exceed a Pro queue of 24: send waves with idempotency keys.
Order-by dates: four 15 s avatar clips cost the same as one 60 s
Four 15 s Sume Avatar 1.0 order-by clips cost 969.6 credits at plus, the same as one 60 s job (16.16 per second), and each posts on its own date.
Product image on a 60-second Avatar 1.0 job adds 51.6 credits at plus
A product_image on a 60 s Sume Avatar 1.0 video costs 51.6 credits more at plus (1,021.2 vs 969.6), 39.6 more at standard, 118.8 more at max.
Higgsfield AI Influencer's 19 settings vs a Sume avatar and face swap
Higgsfield builds a character from 19 settings, then drops it into video. Sume makes an avatar from a prompt, photo or 3 traits, then script or face-swap it.
Test 5 avatar ad hooks, then scale the winner: $12.87 on Sume
Five 6-second hooks at standard cost $5.52, then the winner as a 30-second plus ad costs $7.35. Total $12.87, or $13.82 with a new avatar. Rates inside.
Why did that stock avatar rank first? Catalog search score weights
Sume's avatar catalog search scores handle 8, keywords 7, search card 6, display name 5. Read search_reasons and fix a query that ranks the wrong presenter.
Do [pause] tags and dashes in an avatar script cost extra seconds?
Sume Avatar 1.0 counts every space-separated token as a word, so [pause] tags and lone dashes add planned seconds. See the math and the silence-scene fix.
Is my Sume avatar ready? Check resource_status and preview_video_url
Read a Sume Avatar 1.0 resource before your first talking video: resource_status, preview_image_url, nullable preview_video_url, voice.status, handle filter.
UGC avatar scene prompt: why dim, glary lighting words are kept
Sume's first-frame step copies lighting words from your scene prompt as written, so ordinary light like TV glow or a side window stays. How to write it.
Avatar package soundtrack failed: what soundtrack_audio_* means
A package.soundtrack.audio_url that fails does not fail the video. Read package.soundtrack.public_reason: url_blocked, too_large, not_audio or download_failed.
HeyGen Voice is free in the API: what a talking video costs
HeyGen Voice launched Oct 9 as free in the platform and API. A voice model is one part of a talking video; see Sume's per-second render prices by tier.
Moving Company Spokesperson Ad: A 20-Second Avatar for About $4.90
A 20-second plus-quality Avatar 1.0 spokesperson clip costs about $4.90 on Sume, at 98 cents per 4 seconds. English only, with captions at $0.20 extra.
Face swap or talking video: which Avatar endpoint fits?
Pick Sume Avatar face swap (Beta) or Avatar talking video by what you have: footage with audio, or a script. Inputs, limits and polling side by side.
Avatar video request rejected? Pre-flight these 6 inputs
Catch Sume Avatar 1.0 rejections before you submit: script vs video_inputs, the 4-60 second window, silence scenes, HTTPS media and caption style. A checklist.
Gradium's 329 character voices vs voices of Sume avatars
Gradium lists 329 character voices. On Sume, a spoken character is an avatar with a ready voice; Avatar 1.0 is English-only. What that means for casting.
Avatar preview final render has no webhook_url: poll the job
The preview generate-video call takes only quality, so it has no webhook_url. Poll the job, or use the direct avatar endpoint for a webhook-driven render.
Can Sume Avatar 1.0 speak Spanish? English only, and what to do
Sume Avatar 1.0 speaks English only. Here are its documented limits, plus where to look when your viewers need Spanish or another language for the same ad.
AI doctor or expert on screen in a TikTok Shop health ad: banned
TikTok Shop's AI content page prohibits AI-fabricated expert or doctor identities endorsing health products. What to film, and what an avatar may still do.
Face swap beta takes no aspect ratio: crop 16:9 to 9:16 first ($0.02)
Sume's face swap beta has no aspect-ratio field. Crop a 16:9 source to 9:16 first with video filter ($0.02), then swap: $0.02 + $3.675 reserved at plus.
Face swap beta, 9-second clip: you reserve the 15-second price
Sume's Avatar Face Swap beta reserves the maximum 15-second source price whatever your clip length: $2.76 at standard, $3.675 at plus, $8.25 at max.
Eight avatars on Sume: $7.60 to create, $117.60 for 24 plus clips
Eight Sume Avatar 1.0 characters cost 8 x $0.95 = $7.60 to create; three 20-second plus videos each (24 x 20 s x $0.245) add $117.60, $125.20 in all.
A 75-second avatar script as two jobs, 38 s and 37 s: $18.38 at plus
Avatar 1.0 caps one video at 60 seconds. A 75-second script split 38 s + 37 s costs 75 x $0.245 = $18.375 at plus, plus a $0.20 two-minute timeline join.
A 47-second Avatar 1.0 video: $8.65 standard, $11.52 plus, $25.85 max
A 47-second Sume Avatar 1.0 talking video costs about $8.65 at standard, $11.52 at plus and $25.85 at max ($0.184, $0.245, $0.55 per second).
Three 15 s avatar hooks at standard ($8.28) vs one at max ($8.25)
On Sume Avatar 1.0, three 15 s hooks at standard cost 3 x 15 x $0.184 = $8.28, about the same as one 15 s render at max (15 x $0.55 = $8.25).
A 22-second avatar video with a product image: $4.27, $5.68 or $12.76
A 22-second Sume Avatar 1.0 video with a product_image costs 22 x $0.194 = $4.27 at standard, 22 x $0.258 = $5.68 at plus and 22 x $0.58 = $12.76 at max.
Narrate a listing in your avatar's voice: TTS with avatar_handle
Sume TTS 1.0 can speak with the voice of a ready avatar if you pass avatar_handle. A 1,200-character listing script costs $0.057.
Avatar creation is $0.95 once: what reusing one handle saves
Creating an Avatar 1.0 avatar costs a flat $0.95. Reusing the handle across 20 videos of 15 seconds saves $18.05 compared with creating one avatar per video.
Avatar handle with a hyphen is rejected: the valid pattern
Sume avatar handles allow letters, digits, periods and underscores, 2 to 30 characters. A hyphen fails the pattern. Check yours in Python first.
55-second avatar script: $10.12 standard to $30.25 max on Sume
A 55-second script fits Sume's 4 to 60 second Avatar 1.0 window: $10.12 standard, $13.475 plus, $30.25 max. Where the cap bites and how to split.
Seven persona avatars, one 10-second clip each: $19.53 at standard
Seven reusable avatars at $0.95 each plus a 10-second video apiece: $19.53 at standard, $23.80 at plus on Sume. Handles and workflow.
12-second clip: face swap $2.21 vs Kling motion control $1.89
Sume's face swap beta (12 x $0.184 = $2.208) runs a Kling 3.0 Motion Control stage. Calling motion control yourself is 12 x $0.1575 = $1.89, but needs a still.
17-second avatar video: $3.13 standard, $4.17 plus, $9.35 max
A 17-second script costs $3.128 at standard, $4.165 at plus and $9.35 at max on Sume's Avatar 1.0 talking video. Tier choices and the preview option.
Griffin-Lite's 0.27 to 0.59 s latency in 25 fps frames vs Sume clips
Tavus reports Griffin-Lite video latency of 0.43 s average (0.27 best, 0.59 worst). At 25 fps that is 7 to 15 frames. Sume renders recorded clips.
New avatar plus an 11-second face swap: $2.97 standard, $7.00 max
Create an avatar ($0.95) and swap it onto an 11-second clip on Sume: $2.974 at standard, $3.645 at plus, $7.00 at max. The two-step cost, in order.
Which MCP grant lets an agent create an avatar? Write, no paid scope
On Sume's hosted MCP, avatars_create and the avatar video tools are paid tools that need the Write toggle at consent. There is no mcp:paid scope.
6-second face swap clip: $1.10 standard, $1.47 plus, $3.30 max
Sume's Avatar Face Swap beta takes a 4 to 15 second source. A 6-second clip costs $1.104 at standard, $1.47 at plus and $3.30 at max. Arithmetic and limits.
What to log for a likeness consent trail: five fields per request
Sume avatar and face swap requests carry an avatar_handle, a source URL, a quality, an Idempotency-Key and a job id. Log those five with the consent record.
20-second AI welcome clip: $3.68 to $11.00 on Sume, Griffin-Lite waits
Tavus says Griffin-Lite is not open to customers. A recorded 20-second Sume avatar welcome costs $3.68 standard, $4.90 plus, $11.00 max; Fabric 720p is $3.75.
$5 of avatar video: 27 seconds standard, 20 plus, 9 max
A $5.00 balance buys 27 seconds of Sume Avatar 1.0 video at standard ($0.184), 20 at plus ($0.245) or 9 at max ($0.55). The avatar costs $0.95 first.
10-second Sume avatar video, max tier: $5.50 or $5.80
A 10-second Sume Avatar Video on the max tier costs $5.50, or $5.80 with a product image. Rates $0.550/s and $0.580/s, read 2026-10-09.
10-second Sume avatar video, plus tier: $2.45 or $2.58
A 10-second Sume Avatar Video on the plus tier costs $2.45, or $2.58 with a product image. Rates $0.245/s and $0.258/s, read 2026-10-09.
10-second Sume avatar video, standard tier: $1.84 or $1.94
A 10-second Sume Avatar Video on the standard tier costs $1.84, or $1.94 with a product image. Rates $0.184/s and $0.194/s, read 2026-10-09.
15-second Sume avatar video, max tier: $8.25 or $8.70
A 15-second Sume Avatar Video on the max tier costs $8.25, or $8.70 with a product image. Rates $0.550/s and $0.580/s, read 2026-10-09.
15-second Sume avatar video, plus tier: $3.67 or $3.87
A 15-second Sume Avatar Video on the plus tier costs $3.67, or $3.87 with a product image. Rates $0.245/s and $0.258/s, read 2026-10-09.
15-second Sume avatar video, standard tier: $2.76 or $2.91
A 15-second Sume Avatar Video on the standard tier costs $2.76, or $2.91 with a product image. Rates $0.184/s and $0.194/s, read 2026-10-09.
20-second Sume avatar video, max tier: $11.00 or $11.60
A 20-second Sume Avatar Video on the max tier costs $11.00, or $11.60 with a product image. Rates $0.550/s and $0.580/s, read 2026-10-09.