Snapchat Spotlight monetization: 30-second videos and follower rules

Snapchat's Monetization Program page says a Spotlight video must be at least 30 seconds long to earn revenue. Programs also need 50,000 followers, 15,000 hours of view time in 28 days with at least 3,000 from Spotlight, and original, advertiser-friendly content. Read 2026-09-29.

What thresholds does Snapchat list?

The page adds that from May 7, 2026, maximum Creator Rewards need at least 100 hours of total Spotlight view time over 28 days. Separately, the Spotlight posting help says the Post button appears for users 16 or older in an enabled region with a video of at least 5 seconds. The pages as read state no rule about AI-generated video.

How do I make a 30-second-plus vertical video?

seedance-2.5 lists 4 to 30 seconds per generation and wan-3.0 2 to 30, both with 9:16. A 30-second request is one call; for longer, join clips with Timeline 1.0 (default output 1080x1920 MP4).

curl -X POST https://api.sume.com/v1/videos \
  -H "Authorization: Bearer $SUME_API_KEY" \
  -H "Content-Type: application/json" \
  -H "Idempotency-Key: spotlight-001" \
  -d '{
    "model": "seedance-2.5",
    "prompt": "A barista pours latte art, close-up, slow push-in",
    "duration": 30,
    "resolution": "1080p",
    "aspect_ratio": "9:16"
  }'

Will the clip count for the program?

Length is only one gate. Sume cannot affect followers, view time or eligibility, and the page's originality requirement is for you to judge.

What are the limits of this answer?

Rules are Snapchat's and have already changed once in 2026; re-read the page. Sume does not post to Snapchat.