Privacy policy update explainer: a 40-second avatar video
Explain a privacy policy change in 40 seconds with a Sume avatar: three scenes, captions on, legal review before render. Cost by tier and a script checklist.
A privacy policy update can be explained in a 40-second Sume avatar video with captions, if the script is plain and your legal owner has approved every sentence before you render. At 40 seconds with captions it costs $7.56 on Standard, $10.00 on Plus and $22.20 on Max, including the fixed $0.20 caption add-on.
This is a communication aid, not legal advice or a substitute for the policy itself: the video should point to the written policy, never replace it. Mechanics are from Sume's avatar video guide, read 2026-10-04.
Structure of the clip
| Scene | Seconds | Content |
|---|---|---|
| what-changed | 15 | One sentence naming the change |
| what-it-means | 15 | What the customer can do or see |
| where-to-read | 10 | Where the full policy lives |
Cost by tier
| Item | Standard | Plus | Max |
|---|---|---|---|
| One explainer, no captions | $7.36 | $9.80 | $22.00 |
| One explainer, captions on | $7.56 | $10.00 | $22.20 |
| Two aspect ratios, captions on | $15.12 | $20.00 | $44.40 |
Review gates
Approve the text before you spend money on the render, and use a preview to check the frame. Reserve Plus or Max for the version that goes live.
- Legal owner signs the script as final text.
- A second person reads it against the written policy.
- Captions are on, and the words match the script.
- The clip links to the written policy, not the other way around.
- The generated-presenter note is in the first caption.
Request body
The captions object is optional; slam is the default style for Latin text.
curl -X POST https://api.sume.com/v1/avatar-1.0/talking-video \
-H "Authorization: Bearer $SUME_API_KEY" \
-H "Content-Type: application/json" \
-H "Idempotency-Key: privacy-update-2026-q4" \
-d '{"avatar_handle": "trust_team", "aspect_ratio": "16:9", "quality": "plus", "script": "We have updated our privacy policy. The change is about how long we keep support conversations. You can now ask us to delete them at any time from your account settings. The full policy is linked below this video.", "captions": {"enabled": true, "style": "slam", "language": "auto"}}'After the render
Keep the approved script with the video URL for your records. If the policy changes again, render a new clip rather than reusing the old one.
Sources
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