Serum drip, toner pour or cream squeeze: which Sume image Format?

Pick by the thing the product does: sume-serum-drip for a droplet, sume-toner-pour for a pour, sume-cream-squeeze for a ribbon of cream, sume-formula-texture-hero for texture, sume-water-splash-hero or sume-sunscreen-splash for water, sume-model-product-portrait for a face with the product, and sume-magazine-cover-campaign for a cover layout. All eight make an image from a packshot, and the shipped examples use ChatGPT Image 2 at 9:16.

What does each Format show?

Read from the Format catalog and the shipped example brief for each slug on 2026-10-01.

How do I call one?

They share the same wire contract as any Format on the call page. Send the packshot as an attachment and a one-line brief, and read io.output_kind first with GET /v1/formats/sume/{slug} to confirm you get an image.

curl -X POST https://api.sume.com/v1/formats/sume/sume-serum-drip/runs \
  -H "Authorization: Bearer $SUME_API_KEY" \
  -H "Content-Type: application/json" \
  -H "Idempotency-Key: serum-drip-001" \
  -d '{
    "instruction": "9:16 macro image of one droplet above the attached serum bottle, warm amber light",
    "attachments": [{ "type": "input_image", "image_url": "https://example.com/serum.jpg" }],
    "generation_spend_cap_usd": 5
  }'

Which one suits a holiday gift guide?

Gift guides lean on a calm, shelf-ready image, so the portrait and the editorial product set tend to fit better than a splash. For a gift set, see the Editorial Product Set Format. That is a judgment about style, not a measured result; test two slugs on one hero SKU before you run the line.

How do I test two of them cheaply?

Run two slugs on the same packshot with the same cap, for example sume-serum-drip and sume-formula-texture-hero, and compare them next to each other at thumbnail size, since that is how a feed shows them. Keep the brief short and let the Format carry the style. If you want to compare eight, the bulk endpoint is per Format, so you would run one small batch per slug.

What are the limits?

• These are stills. If the channel wants video, use a video Format such as sume-product-usage-demo or sume-beauty-studio.
• Pack text and logo shapes can drift; check labels against the packshot.
• Water and liquid shots are made for skincare and cosmetics; the catalog does not promise they suit other products.
• Beauty claims shown in an ad still need to be true and properly disclosed.