Video API price per second: Veo, Runway, Luma, MiniMax, Seedance

A vendor-authored comparison read on 2026-10-03 puts Veo 3.1 Standard at $0.40 per second, Runway Gen-4.5 at $0.12, Luma Ray 3.2 at $0.09, MiniMax H3 at $0.08 and Seedance 2.5 at $0.231 at 720p. A 10 second clip is $4.00, $1.20, $0.90, $0.80 and $2.31 respectively. Treat every rival price as unverified: the table was written by Higgsfield, a competitor of each vendor listed.

The table and the 10-second totals

Totals are the listed per-second rate times 10, rounded to the cent.

Why not to copy the numbers into a budget

Two reasons. The table is vendor-authored, so each row can lag the owner's own page. Rates vary by resolution and audio, and the table gives one number per model.

The safe use is to find each model's own pricing page, read it the same day, and treat this table as the list of models worth checking.

The same arithmetic on Sume

Sume bills every video model at provider list times 1.25, reserved on the workspace balance at submit. If a provider list were $0.08 per second, a 10 second job would reserve $1.00. That is an illustration of the multiplier, not a quote for any model, because the live rate per model is in pricing_skus from GET /v1/videos/models.

Because the rate depends on model, resolution and duration, ask the catalog for the exact combination you plan to run. The poll response usage.cost then tells you what a finished job actually billed.

A budgeting method

Pick the resolution you will actually ship, since most ads end up at 720p or 1080p. Pick the clip length you will actually use. Multiply, add a retry allowance of your own, and add the cost of audio if the model does not include it. Do this for two or three candidates and compare finished-clip cost, not list rate.

Then run a small paid pilot on each. Real invoices beat any comparison table, including this one.

A short rule for comparing

Compare at the same duration, resolution and audio setting, and note which models include native audio. A cheaper per-second rate without sound can cost more once you add a separate speech or music job.