30-second ad cost: Avatar Video vs Wan 3.0 vs Seedance 2.5

Thirty seconds is a common length for a product ad, and the Sume catalog can make it four different ways: one Wan 3.0 clip, three stitched Omni Flash clips, a talking avatar, or Seedance 2.5 in one or two clips. They cost very different amounts, and each does a different job.

Prices are Sume billed rates read on 2026-10-03, and no retakes are included.

What does each route cost?

Wan 3.0 accepts clips up to 30 seconds, so a single 720p clip is $3.75. Omni Flash 1.1 tops out at 10 seconds, so three clips are needed, with native audio on each; at 720p it is the same $3.75. Seedance 2.5 accepts up to 30 seconds and bills by tokens, which makes it the dearest.

What are the trade-offs?

Avatar Video is a different product: a presenter speaks a script, so it fits explainers and testimonials, not product b-roll. At the default plus tier, 30 seconds is $7.35. The standard tier is $5.52 for the same length.

Stitched clips add an assembly step. A Timeline 1.0 render is $0.10 per output minute, so joining three clips adds $0.10 and a little effort; see the single-take versus stitched comparison for how consistency changes.

Which is right?

Choose by the job. For a presenter-led ad, use Avatar Video. For product footage on a budget, Wan 3.0 is the cheapest per second. When a prompt needs Seedance 2.5's rendering, price it at 720p first; a 1080p 30-second clip is $42.65 at 16:9. The cheapest route is only the best one if its output works for your ad.