12 spokesperson avatars and one 20-second clip each: $55.56 on Sume

Creating an avatar is $0.95, and a Standard clip without a product is $0.184 per second. For 12 avatars with a 20-second clip each: $11.40 for creation plus $44.16 for video, $55.56 in all.

Creation versus clips

The creation fee is paid once per avatar. If you reuse an avatar, later clips cost only the per-second price.

What reuse does

One 20-second Standard clip is 20 x 0.184 = $3.68, so creation is 0.95 / 3.68 = 26% of a single clip. Reusing 12 avatars for three more clips each adds 36 x 3.68 = $132.48, with no new creation fees.

Worked example and checks

The table above is a floor, not a forecast. Real campaigns re-record. If every avatar needs two clips instead of one, the video line doubles to $88.32 and the total becomes $99.72, while the creation line stays at $11.40. That is why the cheap fee deserves less attention than the per-second rate.

Tier changes the picture. The same 12 clips at Plus cost 12 x 20 x 0.245 = $58.80, and at Max $132.00. Creation stays $11.40 in all three cases because the creation fee is a flat price, not a tier price on the public rate card.

Limits

For how creation works, see the Avatar docs. The rate card gives prices only; it does not promise likeness or quality, so preview before you commit to a batch. Sume bills model and tool usage at the published rate on top of the plan fee, so the plan price is separate from every number in this post.